June 15 – National Get To Know Your Customers Day

Every third Tuesday of each quarter, businesses acknowledge Get To Know Your Customers Day. This day has been set aside to get out into the field, or call some of your customers and just let them know that you’re more than just someone trying to sell a product or service, but that you genuinely want to build a relationship with them!

Take this time to find out more about their personal lives if you think you’ll have something in common that could build a stronger business to customer relationship…Find out why your customer likes doing business with you so you can know how to continue to please them in the future…Maybe express some helpful suggestions for them that wouldn’t be something you’re selling, for instance something different to help their business, or let them know of a store near them they may be interested in…If there’s anything they do that you can refer people to them for, these are the things that Get to Know Your Customers Day is all about.

Today isn’t a day to push a product or service on a customer, but to open up to what is important to them. Build a stronger relationship and let them know you truly care about them. Learn more about your customers, make notes on their files if you need to, and mention things that would strike an interest to them when you talk again in the future. Use this knowledge to keep in touch with them about things they’re involved in. If they are a fan of a particular sports team, or a band, this is definitely a conversation starter if you know someone has a big game coming up or a special concert coming up.

Everyone likes to know they are more than a client with no discussion beyond business…They like to be customers that feel they get special attention and aren’t just someone paying your bills. Let them know you care more than that, and that you have an interest in them personally. It will build your returning customer base, and probably your chance at referrals to.

Happy Get To Know Your Customers Day!